What is Makeup? According to Merriam-Webster Dictionary, this is a cosmetic (such as lipstick, mascara, and eye shadow) used to color and beautify the face. In addition to prettifying the face, people expect more from their Makeup, more color, more moisturizing effects, long-wear, cleaner formulas that are cruelty-free, paraben-free and nourishing. And we get it! We trust our customers skin to quality skin care products, formulated with today's most advanced and beneficial ingredients. Check out our eyes and lip products below.